concepts · updated 2026-07-19
Dear shareholders
confidence: medium volatility: cold verified: 2026-07-19fresh
A letter from Steve Baer, President of Zomeworks Corporation, to shareholders dated September 29, 2004. It announces the next stage of the Double Play heating and cooling system: contracting for a rol
A letter from Steve Baer, President of Zomeworks Corporation, to shareholders dated September 29, 2004. It announces the next stage of the Double Play heating and cooling system: contracting for a roll-form machine to produce metal roof panels that heat and cool buildings.
The Double Play pitch
Baer summarizes five years of proof-of-concept: “We have proven that an unglazed collector/radiator can cool the building beneath it and also do most of the heating in climates like Albuquerque.” Zomeworks holds US Patent 6,357,512 B1 (Passive Heating and Cooling System). The letter encloses photos and data from the Bruce Davis studio installation completed that summer.
The vision is aluminum or copper roll-formed panels with snap-in water tubes. Water circulates through the roof, collecting heat in winter days and radiating it on summer nights. Baer emphasizes simplicity: “Cooling is done without using power or pumps. The heating cycle need only use a small photovoltaic pump.”
Active prospects
The letter lists six projects in various stages:
- Army buildings in Iraq — a government contractor sees the Cool Cell as ideal; Senator Domenici contacted for help.
- Border and Navajo Reservation buildings — with architect Alfred von Bachmayr; sites with no gas or power where Double Play avoids expensive conventional HVAC.
- Utah project — with Mark Chalom and Bristol Stickney, who “have repeated many of our experiments on night cooling.”
- Spec house — Tim James (Zomeworks employee who installed the Davis system) looking for a property.
- Bruce Davis studio — continues as a showpiece for clients.
- David Harrison (VP of Zomeworks) — believes in a strong local market: “I’ve worked with this and Cool Cell technology for over 12 years and know it is reliable and really works.”
Costs
The letter asks shareholders for $93,000 in additional capital:
| Item | Amount |
|---|---|
| Roll form machine (down + 6 months) | $5,200 |
| Salaries — 4 months continued R&D | $20,000 |
| Roll of metal (1,000 lbs) | $2,800 |
| Travel | $2,000 |
| Patents | $10,000 |
| Printing | $2,000 |
| Tools and equipment | $1,000 |
| Prototype subsidies | $50,000 |
| Total | $93,000 |
Stock price held at $3.00/share for the next 30,000 shares.
Looking forward
Baer envisions trained teams with roll-formers and coiled aluminum operating in Amarillo, Denver, Salt Lake City, Tucson, and California — “perhaps the businesses will be franchises.” Future designs include roll-formed metal roofs plumbed to radiant floors: “good for heating, so-so for cooling,” but with “a much greater appeal to the public because the building will look like any other building.”
See also
- Zomeworks Corporation
- Steve Baer
- Cool Cell architectural climate-control
- Bruce W. Davis
- Di-thermal roofs
- Double plays old and new
- Sunmen
- Steve Baer and the double-play thermosiphon
- Retrofit-first passive thermal
- Thermal-as-a-service
- 2025 modern recap bundle
- Albuquerque Journal on Baer
- Index
- Tax, shine, and sunshine
- David Harrison
- Tim James